You’ve heard all the hype about TikTok, but can it be useful for your small business? TikTok is one of the newest and fastest growing social media platforms, and it offers several benefits for businesses who want to get their brand out there in the online community.
1. Target Audiences
TikTok is currently the largest social network, with 800 million active users and 1.5 billion downloads worldwide. This huge audience also includes the Gen Z-ers that you won’t always reach on Instagram and Facebook. Millions of businesses use TikTok as a marketing channel because that’s where their target customers already are.
2. Ease of Use
If you’re not comfortable creating videos, there will be a little learning curve when you start using TikTok. Before starting your business profile, try creating a personal profile so you can watch other users’ videos and get a feel for how the platform works. You’ll quickly see it’s easy to learn, and full of cool features and editing tools. The “Discover” and “For You” pages are also an easy way to see what’s popular and find some inspiration!
3. Hashtag Challenges
Hashtag challenges are one of the biggest reasons why businesses should use TikTok. These fun challenges encourage your target audience to create new videos, and end up getting your brand in front of a huge number of users. The TikTok audience tends to be playful and creative, and they’re drawn to these challenges that appeal to their imaginative nature.
4. Influencer Marketing
Influencer marketing is extremely popular on TikTok because influencers have a large following and highly engaged audiences. Influencers quickly build up trust, and their followers will be excited to see the brands and products they promote online. Popular influencers can absolutely increase brand awareness and sales.
5. Paid and Organic Posts
TikTok provides opportunities for paid and organic posts:
Organic Posts: Every day, brands are using TikTok to reach and engage new audiences. Most of them prefer organic content strategy for getting more views and attention. User generated content is one of the best organic strategies most businesses use on TikTok, as it comes from encouraging your audience to create and share videos.
Paid Posts: TikTok provides multiple paid advertising opportunities for brands, which helps get a high engagement rate and reach wider audiences.
- Brand Takeover Ads: Want your ad to displayed every time your audience opens the app? This is the way.
- In-feed Native Ads: These ads appear on the screen as users scroll their feed. They are minute-long ads with a sound-on feature.
- Hashtag Challenges: Again, TikTok users tend to have fun with these, so they’re advertising with some built in fun.
Hashtags are King on TikTok, and using them well is a strategic way to reach your target audience. If you add a relevant hashtag to one of your videos, you will reach more users who follow that hashtag. Using a brand specific hashtag is one of the best strategies to generate brand awareness and get more people to visit your profile page. TikTok has a “Discover” tool for users to find trending videos, hashtags, content creators, and more.
7. Live Streaming
TikTok live streaming is the best way to grow your audience and get potential customers for your profile page. It’s a unique way for brands to share information with their followers and generate more revenue. Going live helps you to directly connect with your viewers in real time and increase your brand engagement.
8. Duet Feature
“Duet” is one of the most popular TikTok features. It allows people to dance or lip sync to their favorite song with anyone on the TikTok app. It will appear in the side by side format on the same screen. Used strategically, businesses can use the “Duet” feature to increase their fan base, get higher engagement, and build a strong relationship with their audience.
9. Real Time Analytics
Recently TikTok launched its real time analytics feature for Pro accounts. These analytics help you to track the performance of your profile, understand your audience demographic, and more. TikTok analytics give you tools to improve the content you’re posting, and in turn, improve your business.