Brit Kolo has identified her “guilty pleasures” as something so free of guilt and so full of pleasure. She confesses that inconspicuous, daily joys comprise her “what feels good” list. Tending to her self is a privilege and a reward.
She doesn’t just keep her journey and growth to herself. Brit Kolo is an entrepreneur who has brought personality into marketing strategies – quite literally. Using Myers-Briggs personality types, she finds what will make her clients thrive. This goes beyond people’s businesses. She also touches people’s hearts. Her clients are fortunate to get the intimate attention of someone who has taken the time to understand how to feel good. Brit Kolo knows the importance of feeling good in each aspect of life.
Tell us a little about yourself.
Hey there! I’m Brit, the creator of the Marketing Personality Type™ Framework at MarketingPersonalities.com. My original framework is designed to match you with your best marketing strategy based on your Myers-Briggs Personality Type. I’m here to shake up your approach to marketing. I’m here to inspire you to grow your business and yourself in a feel-good way.
Aside from business, I’m in a relentless pursuit to honor my true self. What feels good and right to me. And I consistently show up to help others honor the true, natural pieces within themselves too.
My current list of “what feels good” includes daily “family walks” with my husband and Golden Retriever, Jack, dark roast decaf *gasp* coffee, my 25-minutes-a-day writing practice, and checking to see how much the flowers in my flower bed have grown every morning, among other things.
Who/What inspired you to challenge the typical marketing strategy with the goal to feel good?
When I discovered the link between someone’s feel-good marketing strategy and their personality type, I was a Marketing Coach for small business owners and online entrepreneurs. I was coaching several clients a week. I was developing marketing strategies for them, and then guiding them to implement these strategies into their companies. Also, I had a good amount of face time with each of my clients each week. Along with weekly, sometimes daily, email communication, I got to know them really well on business and personal levels.
It was within this high-touch coaching service that I began to notice patterns with some of my clients. I first noticed that when I suggested hosting a webinar to one client, who’d get excited and look forward to crafting the talk and teaching her audience. Meanwhile, another client would clam up and openly rebel against the idea. These clients had similar business models, but they couldn’t have been more different in personality. I wondered how personality type may play a role in how effective any one marketing strategy or tactic would be. I was asking questions like, “What is it about that person that makes them actually want to host a webinar?” And, “what is it about that person that makes them hate sending out email newsletters?”
Over time, I traced these nuances back to a topic I knew well – Myers-Briggs personality preferences. I had always had an affinity for personality assessments and I knew the Myers-Briggs Type Indicator (MBTI) well. So, I began to sketch the beginnings of what would eventually become the Marketing Personality Type™ Framework. I matched the sixteen MBTI personality types with marketing tactics I suspected they’d enjoy implementing. These tactics would feel natural and good to them.
Once I had the basic framework mapped out in a humble little Google Sheet, I began testing my theory. With my ENFP client, I tested to see if she would meet my ENFP expectations. If she really did get excited about my suggestion to host an intimate 1-day workshop. And with my INTJ client, I tested to see if he met INTJ expectations. If he really did get more engaged when we talked about Facebook ads, rather than live events.
And on and on. Lots of testing ensued.
The development and then the commitment has been no small feat. But I can say with absolute certainty that from the beginning, I knew this Framework mattered. I knew it needed to exist in the world. First, within my own coaching practice, and eventually on a public website anyone could access.
Why? Because I have this deep, intuitive knowing that we are all most magnetic to that which we desire and deserve. This happens when we joyfully show up as our genuine, real selves.
So the Marketing Personality Type Framework quickly became the vehicle. It matches a business owner with their best, most feel-good marketing strategy. They could joyfully show up as their genuine, real selves and attract better clients and customers. This promotes business growth and the stability they were looking for.
What is your typical day like & how have you adjusted to the current pandemic?
Truthfully, my typical day has not changed that drastically due to the pandemic. The one change has been that my husband gets to work from home every day. While we do have separate work spaces, I find great comfort in having him home with me every day. The best part is that we get to take daily “family” walks on our lunch breaks. We take our Golden Retriever, Jack!
My daily routine looks like this:
I wake at 5:30am to grab my dark roast decaf and sit in my comfy chair to journal. I read my daily Bible reading. Then I write a few notes about what I learned or noticed in that day’s passage.
One more cup of coffee poured and I’m ready to sit down (or stand) at my computer. I do some uninterrupted, focused deep work. I like to reserve my morning hours for my most important projects. Generally, I block out 3-4 hours of every morning for this type of work – no phone or email allowed.
Then I break for lunch, a walk, and a check-in on all the various inboxes and feeds.
My afternoon is usually booked with calls and appointments. Sometimes to record podcast interviews or discuss projects with my small-but-mighty team. I also follow-up on any ongoing communications.
Past 5pm, I’m usually cooking and eating dinner, doing a short yoga practice, and/or playing outside with my husband and dog.
What do you think has helped you the most with your success?
I notice two key things:
- Making sure I have a solid support system. They can act as a sounding board for me, and me for them. This has looked different over the years. At times, this has been a mastermind group. At other times, this has been a less structured group of business friends who’ve committed to be there for me. Either way, I make great progress when I have a few key, trusted people.
- Surrender. It’s so easy to think the road to success is paved with clear decision-making. This can mean detailed plans of actions, and having 100% control over everything. And sure, I can make a decision and whip up a great plan of action. But, when I look back on the moments that have truly allowed me to grow, it’s been those moments where I felt completely out of control. And I had to still have faith that it would all work out… and it did. This is a practice of surrendering the timeline and the action steps. It is even surrendering the trajectory of your business – and therefore, your life. It is not an easy thing, but for me, it’s been essential. I don’t pretend to have all the answers. I’ve learned to stop trying to figure it all out all the time. Instead, I surrender and trust the answers will come when they’re supposed to. It was in this energy of surrender the Marketing Personality Type Framework “downloaded” into me.
What has been the biggest challenge you’ve overcome to achieve your goals?
The biggest challenge for me has always been between my two ears. I’ve learned that my mind just loves to run the show. It will if I let it, but it’s never to anyone’s highest benefit when I do. It’s a daily, nearly constant practice to manage my mind and my thoughts. About my business, my finances, my relationships, my life in general. This keeps my feelings and emotions stable. When I can manage my mind and stabilize my emotions, I am a clean and clear conduit for my best work. It flows through me and my greatest impacts ripple out of me.
I’ve committed to doing this in a number of ways over the years. In summary, this looks like me waking up every day and consciously choosing what I want to believe about myself, about others, and about life in general. Deciding not to just unconsciously go with the flow of what society and what others want me to believe.
What advice can you give to our readers?
From what I’ve learned so far, in my own experience, I’d like to encourage readers to honor what feels natural and good to them. Not just in marketing, but in everyday life. I’ve watched myself and others around me come deeply alive as they honor that which is already within them. There’s no external thing – no book, no podcast, no conference, no prescribed routine – that will transform your life more than taking an honest moment to notice and then honor what you already know to be true about you, what you love, what you don’t, and who you innately are.
Notice that stuff. Notice those quirks and preferences and desires. And then go be them. Maybe hesitantly at first – that’s okay. But in time, unabashedly.
That’s why you’re here in the first place – to be you.
Who do you look up to or admire?
I think of people that I admire as “Expanders,” a term coined by Lacy Phillips of tobemagnetic.com. These people, in one way or another, expand my personal perspective. They encourage me to grow and be more of who I naturally am. For me, I find great expansion within Sara Blakely’s story. How she currently leads her business, her team, and her family. Similarly, I’m expanded by Chip and Joanna Gaines. Their business, their marriage, and their family all speak to me on a deep, expansive level.
Your idea of marketing is so innovative and unique. Can you tell us a bit about how you get such a different strategy to work for your clients? Where do you see it going in the future?
Getting feel-good marketing to work is the easy part! Because marketing that feels good is marketing that works. When one of my customers finds out what their best marketing strategy is based on their personality type and then puts that strategy into play in their business, the results are obvious . Not just looking at the business’s numbers, but looking at the business owner them self. They’re lighter, brighter, and overall happier to be doing the work they get to do and that is attractive.
In the future, I intend to begin training and certifying marketing professionals and consultants on the Marketing Personality Type Framework. To show others how to administer it within their own coaching and consulting practices. I can see this future iteration of my business model being a major impact-generator. I see it touching a lot of lives and a lot of businesses in a meaningful way.
Photography by Debbie Kolodziej