By iLoveKickboxing is not your average gym or fitness center. Yes, you’ll get an intense, high-impact, full body workout — not to mention total stress relief! (Don’t worry, you won’t actually be fighting with anyone!) But, what really makes this boutique fitness program unique is the sense of community that you’ll feel as soon as you walk through the doors! A positive support system both inside and outside of the studio, a community-driven approach and a focus on complete health fitness is what makes ILKB a complete experience. When franchise owner Scott Grams was scouting a new ILKB location, Frederick was the perfect fit!
What makes your business stand out?
Our classes are fun,exciting and challenging. But what makes us stand out the most is our sense of community. We care. We want to see our members meet (and exceed!) their fitness and health goals, and we want to celebrate their achievements with them. With most exercise programs, after the initial excitement wears off, the interest and motivation declines. So, a sense of community and accountability is vital.
Why did you decide to start this business?
My wife and I had a dream to own our own business, and we knew that opening a franchise was our path. ILKB stood out because of its fitness focus. We loved the idea of providing a service that helps people become healthier and, ultimately, happier. We currently own two ILKB locations — one in Linthicum Heights and one in Frederick. Frederick is a fantastic community! The area has been so welcoming — there is such a positive growth and focus on health and wellness.
What is a typical day like?
Our instructors have a great time working here! They evoke so much high energy during class — it’s almost like being on a stage. They also have a blast meeting new kickboxers, helping them try something new and getting them out of their comfort zones. Our manager focuses on making sure we create a welcoming community, and is always searching for ways we can improve our members’ experience. As the owner, I go over all the financials and have weekly staff meetings. I also take classes on a regular basis so I can see what our members experience to assure they get the high level of experience we strive for.
What is it like to work for you?
Our instructors love working for ILKB. The company is quickly growing and expanding — both locally and nationally — so, it’s never boring working with us! We make sure all our employees go to comprehensive trainings at our New York headquarters multiple times throughout the year. They learn not only kickboxing and fitness training, but also customer service tips and ways to interact with our members to make sure we build a positive community.
What is the best part about what you do?
The best part about what we do is building a supportive community. I love to visit our members-only Facebook group and see stories of their transformations. Not just stories of weight loss, but stories of new friendships, healthier lifestyles, support systems, and a general positive outlook.
Where do you see your business in the next few years?
We’re constantly growing and expanding. It’s an exciting time for the fitness industry — there’s been a mindset shift around health and wellness. A renewed focus. People view boutique fitness centers not only as a place to work out, but as a whole social experience and way of life.
Who is your typical client?
Our dream clients have tried other workout programs but nothing felt right for them. They want to try something new and start living with healthier habits. They want to start prioritizing themselves and their health, despite their busy schedules. But, they are also seeking a sense of community, a way to make new friends, and a support system. A lot of our members are women (but we have a lot of men, too!). Women have figured out that the sense of community and family at ILKB helps to motivate them and is what keeps them coming back.
When you’re not running your business, what are you doing?
When I’m not working on the business, I’m on the baseball field. My sons both play travel ball and I’m helping out with coaching. Sports are a big part of my life. When I’m not on the field, I might be snowboarding, or cheering on the Eagles or Orioles. Family is also very important to me. I want to set a good example for my kids. They see me taking calculated chances, doing research, making plans, and then working hard to make things happen. When there are big things you want to accomplish, you’ve got to keep trying. Put yourself out there. If you fail, try again and keep going. I love that my kids get to see me doing this everyday.
What matters most to you in your business?
What matters most is that our members are happy. We want to provide a great experience and a fun class. We want our members to feel welcomed — like ILKB is different, is special, is like a family. We want to encourage them, see them reach and exceed their goals, and enjoy themselves in the process.
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iLoveKickboxing
(301)360-4395 | Ilovekickboxing.com
Kim is the owner and publisher of Sass Magazine, as well as the owner of Sass Studios, a boutique graphic design studio in Frederick, MD. When not in the office, Kim can be found doing some of her favorite hobbies—reading a book, dancing, traveling, or playing with her rescued pitbull.
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