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Business Spotlight :: Unity Campaign of Frederick, MD

When you think about people in need, you likely picture people in impoverished countries. Perhaps you envision a starving child in Africa, or refugees fleeing a war-torn country.

It’s important to give where you feel lead, but consider the needs of the men, women, and children in your own town. 

United Way of Frederick County fights for the health, education and financial stability of every person in Frederick County. They use data from ALICE to learn about community issues and base their support off of their findings. They collect grants, donations, and resources (such as volunteer hours) and distribute them to the rest of the nonprofit community.

United Way is currently gearing up for their annual Unity Campaign, which will run from September 11-22.

Tell us about the Unity Campaign 

The Unity Campaign has a clear and vital mission to support local nonprofits who serve ALICE (Asset Limited, Income Constrained, Employed) households in need of food, shelter, clothing, financial sustainability and healthcare as well as at-risk children and youth.

It can be hard for a small nonprofit to get attention from the public. The Unity Campaign is a way for nonprofit organizations in the community to come together to make a collective impact. By working together, we’re more likely to get more attention.

There are 32 nonprofit partners involved in the campaign, and you can learn about each one through our website.

What does it mean to be a nonprofit partner?

In order to be a nonprofit partner you have to fill out an application proving that you are serving an ALICE community in Frederick and can track where your funds are going. 

Our partners are supporting all sorts of communities — from kids to adults to pets! No matter what your passion is or what you feel strongly about supporting, you’re likely to find at least one of our partners fits your interests. You can view all of our partners on our website.

Why should someone donate through the Unity Campaign?

Your dollar turns into more than a dollar. We’ve done the hard work in getting incentive funds so that nonprofits benefit even more! 

How can people involved?

You can give through the incentive pot, which is distributed to all of the nonprofits, or you can make a donation to a nonprofit of your choice. 

You can also attend our non-profit speed dating event on September 9th. There are a lot of nonprofits in Frederick and it’s hard to know where to get started, and who to support. This event is for the average community member to come in, get a list of six non-profits, and hear their elevator speeches about what they do, who they serve, and why it’s important. The hope is that you learn about some organizations you didn’t know even existed, and are inspired enough to start a fundraiser for one of them.

The cost of a ticket gets you a beer and light food, and afterwards you can network with like-minded people who care about the community. 

If you could sum up the goal of the Unity Campaign in one sentence, what would it be?

To bring awareness and resources to the nonprofits that are doing essential work in the Frederick Community.

Even if you’re unable to donate anything, take some time to get on our site and learn about 32 nonprofits. Having all of this information all in one place is a great resource for our community. We hope it will inspire the next generation of donors, volunteers, and advocates!

Are you unsure of where to get started in your nonprofit community? United Way is a great place to start no matter where you live. We have to help people in our own background. No one is going to care about your community as much as the people that live there.


photo 1: stock

photo 2: a group from The Literacy Council of Frederick County. “Thanks to our Unity Campaign donors, we are able to reach out to more than 250 students with 154 volunteers in the Frederick community through one-on-one tutoring and multiple conversation and pronunciation classes, computer basics, health literacy, civics and workplace classes.” (photo taken prior to 2018 campaign)

photo 3: “Please join us in thanking Ausherman Family Foundation for its continuing generous support of the Unity Campaign. They have committed a grant of $20,000 to support the campaign’s Incentive Fund. Incentive funds are the firm foundation of the campaign providing the early resources and matching dollars to encourage over 1,000 individual contributors to participate.” (photo taken prior to 2019 campaign)

photo 4: “We’d like to say a big thank you to Jennifer Gerlock from the Frederick Chamber of Commerce for providing social media and video training to our 31 nonprofit partners. All of the partners gained knowledge for the Unity Campaign AND for future development. We’re so grateful!” (photo taken prior to 2018 campaign)

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