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Buy Cruelty Free Products With Confidence

Do you truly know when you’re buying cruelty free products? Labels can be overwhelming, and beauty products command the top spot for completely stressing us out! How can we be sure that what is making us prettier isn’t hurting our furry friends?

What does cruelty-free even mean? Simply put, the beauty company is not testing its products on animals. The companies they receive their ingredients from are also not testing on animals. The FDA does not have rules regarding animal testing. Thankfully, many brands are moving away from the practice in answer to consumer concerns.

Want to ensure you’re truly buying cruelty free products? Here’s what you need to see on a label:

The Caring Consumer Bunny from PETA

The Caring Consumer Bunny logo means two things. One, the product is approved by People for the Ethical Treatment of Animals (PETA). Second, the beauty brand has signed a PETA Statement of Assurance. “These businesses have verified that neither they nor their ingredient suppliers conduct, commission, or pay for any tests on animals for their ingredients, formulations, or finished products anywhere in the world and won’t do so in the future.” They also agree not to sell in China, where animal testing is required by law for all personal care products.

photo by STIL on Unsplash

Leaping Bunny Certification

Leaping Bunny has certified over 1,000 companies through an arduous process, so you can rest easy when you see this logo.  

But, buyer beware. Just seeing the words cruelty-free or not tested on animals (without the logos) means the product itself has not undergone animal testing, however the ingredients contained in the product could have still been tested on animals. Also, if you see “we do not test on animals,” the beauty company could still contract other companies to do the testing. Some companies also print “no animal testing unless required by law.” This means they are most likely selling in China and the product has been tested on animals. Look for the PETA and Leaping Bunny Certification specifically, this way you know for sure.

photo by rawpixel on Unsplash


The state of California made history in September 2018 when the state legislature approved bill SB-1249 which specifically bans the sale of cosmetic products tested on animals starting January 1, 2020.  If signed into law by the Governor, California would be the first state in the U.S. to pass a such a law.

Resources For Going Cruelty Free

Want more information? Check out the PETA website, or download the Bunny Free and Leaping Bunny apps. Curious about which products you can safely purchase and trust that they’re cruelty free? We share some of our favorite cruelty free products in our Girl’s Guide to Going Cruelty Free.


A version of this article originally appeared in the Winter 2018 issue of Sass Magazine.

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