Seeing people in the same industry as you can either light you up or put you into defense mode. Maybe you’ve experienced both of these feelings before, yeah? You met someone who has the same interest as you, you both hit it off, and maybe even meet every so often at each others’ events in the community. You begin a relationship where you meet for coffee and support one another. Or…
Have you ever met someone with the same business as you that it terrifies you? You felt weird, almost like you had to put a guard up. You wanted to rush home and come up with a new marketing plan. Their business presence made you feel like you couldn’t succeed because they had “better ideas” or their “branding was better.” Either way, meeting them had you feeling less than about your own business.
I’m here to remind you that those feelings are normal but they don’t have to be your story.
How To Work With Others In Your Industry:
- Ask questions
- Bounce ideas off of one another
- Remember, you don’t have to be best friends with every person you meet
Ultimately, what and how much you share is completely up to you but just because someone is running the same business as you, doesn’t make them competition. You don’t have to be scared for your life, because both of you can win. Everyone can have a seat at the table.
How is there room for everyone?
- We all have different personalities, views, opinions, and ways of doing business
- We are all on a different path
- There is something unique about each of us
At the end of the day, not everyone is your client. The people who aren’t your clients for whatever reason (personality clashes, budget, etc) can be someone else’s that is in your field. This is when it’s nice to have a network to refer to people in case they don’t align with you. That is a perfect example of community over competition. The people around you can be beneficial to you in many ways if you allow them to be. You have no idea what you could learn from someone else that has been in business longer or really anyone in general. Being surrounded by people in your field can allow you to see different perspectives and learn new things.
On top of that, there is something so special that you bring to your business. You bring you. You bring your ideas, visions, personality, and spark. This is something no one can ever take away from you. If you start to feel off or insecure about your brand, take some time to recenter and refocus. Go back to your mood board, your why, and your vision board. Snap yourself out of pity party mode and into badass business owner mode… because that is what you are!
It’s all in how you look at it.
You can place your mind in an abundant view or a lack of view. When you choose to see abundance you choose to believe the people who are meant to be your customers will find you no matter what. When you choose to see abundance you choose to trust that everyone can win.
So, how can you get connected to people in your community and industry?
- Facebook events
- Facebook groups
- Social media hashtags
- Google Search
- Chamber Of Commerce
- Creating your own group
Above is a list of ways you can get connected with people in your area and network. If you’re up for it, you can even head to your local downtown community and go door to door. Get to know all the shops privately owned and what they offer. There are tons of ways to get yourself out there now, through social media and in person. It’s up to you in how much work you want to put in, in finding people and in curating relationships with them.
If you get nervous about seeing many people doing the same things, remember that it can work out for everyone. Take a step back and see how this could possibly work for you and the rest of the people in your community. We can all win! Put yourself out there, show up, and show out!