Every business has a need for written content. If you have a website or are active on any social media platforms, you need content to put there. Many companies are turning to freelancers to fulfill this need. This action provides a business easy access to an individual with specialized writing and editing talent as well as focused time. But is hiring a freelancer the right choice for your organization? We’re providing you with a few sure signs that your company could benefit from if you were to hire a freelancer for your content needs.
Hire a freelancer if: writing isn’t your (or your staff’s) forte.
If you or your staff aren’t comfortable developing written content for the company, consider hiring someone who is. A freelancer has the expertise to develop the type of content you are looking for in your brand’s voice.
You don’t need a full-time writer or editor.
Every company has content needs, but not every company needs a content developer in the office full time. A freelancer can fulfill those needs on a project basis.
The content you are delivering isn’t the quality you feel is needed to reach your audience.
Are you more focused on other assignments and content is falling to the wayside? Is that showing? A freelancer can dedicate specific time to specific content needs. Need a high-quality blog post? Or an Instagram post at exactly noon with a captivating caption? A freelancer can do those things so you can get back to focusing on your assignments.
Hire a freelancer if you have a one-time or time-constrained project.
With a freelancer, you don’t have to go through an onboarding process, and you don’t have to worry as much about interpersonal dynamics between existing staff and a new employee. He or she can get started on your project straight away and focus solely on that project for as long as you and the freelancer agree on.
Freelancers possess a needed skill set and practice that skill set at a very high quality. They are passionate about what they do, and they bring that passion to every project. So, if you’re wondering if a freelancer is the right call for your business, consider what you are already doing. Is it meeting your business needs of not only today but also the future? With a freelancer, you can meet those needs with the specialized skill and talent your business deserves.