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Woman To Watch :: Melanie Spring

melanie spring

When you read a blog post or listen to a podcast by Melanie Spring, you suddenly feel like you’ve just met your best friend. She spills her own secrets with compassion, always aware that her struggles are shared among many of us. Honesty like Melanie’s is not easy to come by. She taps into truths that most of us find easier to leave unsaid. She makes talking about our vulnerabilities feel powerful, and she trains her clients to use that power. Melanie Spring has used her incredible courage and hard-won insight to create a business that lifts the voices of others. The more you learn about her, the more you realize that Melanie’s goal is undeniably to make others feel just as powerful as she has learned to feel about herself. 

Tell us a little about yourself.

I’m Melanie Spring – a brand storyteller, international keynote speaker, and speaker trainer. I’m hell-bent on amplifying the voices of kickass humans. I live in downtown Denver, Colorado with my entrepreneur husband and my Maltese and when we’re not working (which is most of the time), we rock hikes and do day trips through the mountains.

What inspired you to venture into brand storytelling with such a bold and lovable flair?

Everyone has a story. It’s up to us to share those stories so we can help others grow. My brand strategy team asked me three years ago what I would do if I didn’t have to pay them anymore. I said that I’d be a full-time speaker helping others tell their stories. Little did I know that I would be making a living pursuing the thing I love the most.

What is your typical day like & how have you adjusted to the current pandemic?

Normally? I don’t have a typical day. I have a busy travel schedule most of the year where I’m flying all over speaking to different companies, associations, and conferences – which is wonderful and exhausting. Now I’m 100% home and creating new trainings around my knowledge base (branding, speaking, and content) via webinars, workbooks, and online courses to help people navigate this weird space we’re in. It really just gives me the time to be creative – which has been rare the last few years.

melanie spring

What do you think has helped you the most with your success?

My determination and drive. There’s no way in the world I would be where I am without that. No coach, no advice, no amount of information from books or podcasts or training helped me the way my determination has. Knowing that my success depends on me keeps me motivated to keep pushing my own limits, finding new depths, and going deeper into who I am meant to be. Especially during this tough time the whole world is facing.

What has been the biggest challenge you’ve overcome to achieve your goals?

Myself. HA! Seriously, I’m the one who has stood in my own way COUNTLESS times. I’m the reason I didn’t get where I wanted to go. I am my own worst enemy. As much as I have incredible determination, I also have the challenge of having an entrepreneurial mind that focuses more on the squirrels (new shiny objects) than the thing I’ve set out to do. I’m a visionary, not an implementer – so I’ve had to show up for myself in a way that isn’t always easy and meet my goals.

melanie spring

How do you reward yourself after a hard day’s/week’s/month’s work?

I set milestones for celebrating. For years I forgot to celebrate anything. I just moved onto the next thing. Now I set a goal and add a reward to the end of it. Sometimes it’s daily, other times it’s monthly or quarterly. My most recent one was filling our speaker training retreat, SPEAK With Confidence. If I hit my goal (which I did), I’d buy myself my favorite perfume (so I did!) Sometimes it ends up being something as simple as “get through this day and you can have a cookie.” 

What advice can you give to our readers?

You have a story to share and you’re the only one who can share it. When you realize that your story isn’t about you – the life you lived hasn’t been for your benefit – and that all the good AND bad things you’ve been through have collectively made you who you are, you will finally own it and share it with the world. It’s not about you – so love people enough to share your story with them.

Who do you look up to or admire?

I’m going to steal Matthew McConaughey’s words for this – but I look up to the person I’ll be 10 years from now. And in 10 years, I’ll look up to the person I’ll be 10 years from then. I recently had a meditation session where a wise older woman came to me and told me that everything was going to be ok. When I looked deeper at her, I realized it was the older me. Knowing that I have all the answers inside of me – and knowing that I’ll keep chasing that much smarter version of me keeps me going.

melanie spring

What is one way you’ve learned to embrace your brand in such an honest and loving, yet endlessly strong and powerful way?

Being vulnerable is the key to fully understanding and embracing your own brand. You have to be vulnerable with yourself in order to be vulnerable with others. No filters, no worries about what others think. Loving others enough to not care what they think – and knowing that you’re doing what is best for yourself and others. Also, I appreciate that you see me that way. It’s such an honor.

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