Did you know the team who brings you Sass Magazine is also a full-service branding and graphic design company? Sass Studios is a group of creative, independent-thinking ladies who love empowering women in business AND in life — by helping female-owned businesses grow and by giving women a platform to share their stories through Sass Magazine. Read on as Kim Dow, owner and founder, discusses the company’s values, mission and goals.
What makes Sass Studios stand out?
We have first-hand experience in small business entrepreneurship, magazine publishing and event coordination, so we can really relate to our clients needs and struggles. Sass Studios brings a variety of perspectives and ideas to the table, with a focus on strategy and long term results. We specifically chose our niche (women biz owners and pet businesses) to suit our own shared interests and passions.
What is your career background?
I have a bachelor of arts degree from Salisbury University. After working as a graphic designer at a local small business, I decided it was time to do my own thing. I set a goal for myself to start a business before I turned 30, and Kalico Design (now Sass Studios) was started five months before then. I invested in a laptop, sat on my couch, and started a business — with hardly any clients and my dog staring at me! This year marks our 11th year in business as a branding and graphic design studios. (Crap, now you know how old I am!)
What is the single most critical talent you possess in your role as a business owner?
Creative and strategic problem-solving!
Can you describe Sass Studio customers?
Our clients range from companies as large as international or national organizations to start-up solopreneurs. We work with businesses that range in industries, such as veterinary practice; business or life coaches; health and wellness centers; retail shops; travel and tourism centers and much more. What I think they all have in common is that they understand how important a consistent, well designed marketing and branding look is for the growth of their organization. They’re smart and savvy in their field, and enjoy collaborating with other creative professionals.
What is it like to work for you?
We like to have fun by going out for lunch or happy hour for brainstorming sessions, but we also know how to get sh*t done. Our employees are a part of business decisions and networking — it’s truly a team effort here.
What is the best part about what you do? Most challenging?
The best part is learning about so many different things! We have to do a lot of research for each of our clients and end up learning so much in the process. There’s nothing more rewarding than being able to play a part in fulfilling a client’s dream of entrepreneurship or helping a business reach their marketing goals.
The most challenging part of the job is expressing the importance of professional graphic design to people who think they can do it themselves. If you want to be taken seriously in your field, you need to take your marketing materials seriously. We can help with that!
Where do you see Sass Studios in the next year? In the next five years?
I see us really focusing on women-owned business. As a woman-owned business ourselves, we enjoy helping and seeing other female entrepreneurs kick ass. We can relate to the journey they’re on, because we’re on it ourselves! I’d also like to see more people take advantage of our express branding bundle, because it’s a great way for small start-ups to get their name out quickly with a professional look.
When you’re not running Sass Studios, what are you doing?
I can be found spending time with my husband, who was my high school sweetheart, and our two rescue pitbulls and cat. We enjoy hiking and traveling together. I also love to garden and read.
What matters most to you in your business?
We really listen to our clients. At Sass Studios, we want to learn as much as we can about their business, so that we can best help them, and ultimately be a driving factor in helping to grow. We love to support and celebrate our clients triumphs and wins!