Why Sass?

Where Did the Idea of Sass Magazine Come From?

I’ve always had a dream of having my own magazine, even when I was little. Instead of playing with dolls, or video games, my sister and I (who now serves as our Copy Editor and Writer) used to create magazines and catalogs when we were younger.  Then, when I started my own graphic design studio, Kalico Design, we had a lot of magazine clients where we handled the creative side for—branding, design, layout, and ad design. I still love the aspect of designing magazines, but I wanted more. I wanted to have a say in what went into the magazine, what stories, articles, and features were showcased, and who our audience would be. So, in late 2013, I decided it was time for me to start my own women’s lifestyle magazine – Sass Magazine.

And then I sat on the idea. For a year.

How could I possibly pull off my own magazine? Also, how could I possibly manage two different businesses? You know, that voice in the back of your mind screaming DOUBT! Luckily, I’m surrounded by a very supportive husband, family, friends, and colleagues whose encouragement spurred me on! I gathered a team of some pretty kick-ass ladies, and in January 2015 we had our kick-off meeting and have been working hard to put together Sass Magazine for you!

Why Sass?

Where did the name come from? Funny story.

Ever since I was little, I’ve had what some might call an “attitude” (no, really, ask my parents!). Personally, I think being honest or sarcastic and speaking your mind sometimes gets misconstrued as having an attitude, but that’s just me. Fast-forward twenty-some years and that attitude (we’ll call it sassiness), still runs rampant. I’ve learned to control it a bit in my professional life, but my husband, Jimmy, definitely feels it’s full force! He has a tendency to say “Don’t you sass me” until we both start laughing at ourselves. When I came up with the idea of starting the magazine, both Jimmy and I (individually) thought it should be called Sass, naturally. And there it went.