When it comes to your small business, customers love feeling like they know you. After all, building real connections is what keeps them coming back. Of course, social media changes constantly—and keeping up with every trend can feel overwhelming. However, the real trick isn’t chasing the latest algorithm; it’s keeping your audience engaged and turning followers into clients. So, if you’re feeling stuck or just need a little inspiration, you’re in the right place. We’re sharing social media tips to help you stay consistent, connect authentically, and ultimately grow your business online.
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Showing the personal side of your business—and who you are as an entrepreneur – not only boosts engagement but also builds trust with your target audience. As a small business or one-woman show, you actually have an advantage. With the right social media posts, new clients will quickly get to know, like, and trust you. For instance, it can be as easy as sharing behind-the-scenes footage or creating a quick graphic that answers common questions. Additionally, these small, consistent efforts help your audience feel connected and involved in your journey. Remember, content is everything. Capture and share it all – the good, the bad, and yes, even the messy. Ultimately,people want to connect with real people, not just polished brands. To make it easier, we’ve rounded up simple and effective social media strategy ideas to help your audience get to know you better – fast.
Videos/Reels: Social Media Tips Examples to Boost Engagement
- Project Timelapse
- Day In The Life
- Share a Tool/App/Product You Use
- Share a Lesson You Have Learned
- A Goal For The Month or Year (Big or Small!)
- Share Industry Tips or Resources
- Share an “Unpopular” Opinion
- How You Pack an Order
- Tour Your Workspace
- Come With Me To …
- Monthly Recaps
Posts: Creative Social Media Tips to Increase Engagement
- Reintroduce Yourself
- Share a Testimonial or Success Story
- Share Why You Started
- Answer an FAQ
- Talk About a Common Misconception
- Before and After Reveal
- Did You Know …
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Social Media Tips for The Summer Months:
May:
- Sustainability
- Cinco de Mayo
- Spring Cleaning
- Gardening Tips
- Mother’s Day
- Mental Health Awareness Month
- AAPI Heritage Month
- Graduation
June:
- Vacation & Travel Plans
- Summer Solstice
- Juneteenth
- Father’s Day
- Best Friends Day
- Donut Day
- Summer Dresses
- Pride
- Outdoor Living
July:
- 4th of July
- Keeping Cool in the Summer
- Summer Olympics
- Sass Choice Awards (Voting)
- Healthy Eating
- Swimsuit Season
- Grilling Recipes
- Summer Reading
- Ice Cream Month
August:
- Back to school
- Women’s Equality Day
- End of Summer Goals
- Summer Cookouts
- School Lunch Ideas
- Labor Day Sales
- Beach Season
- Garden Fresh Recipes
Kim is the owner and publisher of Sass Magazine, as well as the owner of Sass Studios, a boutique graphic design studio in Frederick, MD. When not in the office, Kim can be found doing some of her favorite hobbies—reading a book, dancing, traveling, or playing with her rescued pitbull.
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