Pinterest isn’t just a place for wedding inspo and recipes — it’s one of the most powerful (and underused) tools for driving long-term traffic to your website. Unlike other platforms where content disappears after 24 hours, Pinterest pins have a long shelf life, often generating clicks months — or even years — after being posted. In fact, with the right strategy, your pins can quietly drive traffic while you sleep.
So, if you’re ready to turn your pins into pageviews, start here — because these Pinterest trends will give you the foundation you need. From there, you can build a strategy that brings consistent growth over time.
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1. Set Up a Business Account
First things first – to get started, make sure your account is a Pinterest Business account (it’s free). This way, you’ll gain access to analytics, pin scheduling tools, and the ability to claim your website.
To do:
- Switch to or sign up for a Pinterest Business account.
- Claim your website and social media accounts.
- Add a keyword-rich bio and clear profile image.
Ultimately, staying current with Pinterest trends starts with a strong foundation — and that begins with setting your account up the right way.
2. Use Keyword Strategy (Yes, Pinterest is a Search Engine)
Pinterest works like a visual search engine; therefore, keywords matter just as much as the images. To start, use Pinterest’s search bar to see what your audience is looking for, and then include those keywords in:
- Pin titles
- Pin descriptions
- Board names
- Your profile bio
Pro tip: To begin, create boards around specific, niche topics that align with your business and are backed by current Pinterest trends. After that, write keyword-rich descriptions to improve search visibility.
3. Design Click-Worthy Pins
Beautiful, vertical pins consistently perform best on Pinterest. To achieve this, use tools like Canva to easily create scroll-stopping visuals that capture attention and encourage engagement. By focusing on eye-catching design, you can significantly increase the chances that your pins will be noticed and shared.
Tips for strong pin design:
- Use a 2:3 aspect ratio (1000 x 1500 pixels)
- Bold, easy-to-read text overlays
- High-quality, bright images
- Clear branding (logo or website name)
Keep an eye on visual Pinterest trends like bold fonts, clean white space, and “real-life” lifestyle photography — these often perform best.
4. Pin Consistently
Pinterest favors consistent activity. Therefore, rather than pinning 100 things all at once, aim to pin a few times each day — a balanced mix of your own content and others’. To stay on track and maximize results, use tools like Tailwind or Pinterest’s own scheduler to plan ahead and maintain consistency with current Pinterest trends.
Content to pin:
- Blog posts
- Freebies/opt-ins
- Products
- Tutorials
- Reels repurposed as Idea Pins
5. Use Idea Pins to Build Engagement
Idea Pins are Pinterest’s version of Stories — but importantly, they don’t disappear! Therefore, they’re great for behind-the-scenes content, how-tos, or quick tips. Although they don’t currently link out, they still help build brand authority and keep your content aligned with Pinterest’s trends, especially short-form, searchable storytelling.
6. Make Every Pin Count
Every pin should link back to something valuable on your website — whether it’s a blog post, product, or landing page. Rather than simply linking to your homepage, each pin should serve a clear purpose and align with Pinterest trends for high-performing content.
Checklist before publishing:
- Link is working and relevant
- Description includes keywords
- Image matches content
- Call-to-action included
7. Track What’s Working
Use Pinterest Analytics and Google Analytics to track what’s driving clicks. For example, identify which pins are performing best and which boards are getting the most saves. By carefully analyzing what’s resonating with your audience, you can then create more of that content — especially when it aligns with emerging Pinterest trends.
Trending Now on Pinterest:
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Searchable Story Pins – Pinterest is leaning into short-form content with story pins that include helpful, keyword-rich overlays.
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“How-To” Graphics – DIYs, tutorials, and visual step-by-steps continue to dominate engagement.
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Aesthetic Planning – Mood boards, color palettes, and visual inspo for everything from branding to room makeovers are trending.
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Seasonal & Niche Content – Pinterest rewards early planners, so think 30-90 days ahead for content like holiday guides, back-to-school tips, or quarterly business planning.
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Wellness & Mindset – Pins related to mental health, journaling prompts, and self-care routines are seeing a spike as users seek balance and intentionality.
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Keyword-Driven Pin Titles – Pinterest is becoming more like a visual search engine, so optimizing titles and descriptions is key to visibility.
Pinterest can feel slow to gain traction, but over time, don’t get discouraged. With a smart strategy and consistent effort, it can become one of your top sources of evergreen traffic. Unlike other platforms, Pinterest rewards long-term content — pins you post today can drive traffic for months or even years. Focus on high-quality, keyword-rich pins, and don’t worry about being perfect. Simply start pinning, test what works, and keep refining. With time and consistency, your content will start working for you — quietly building momentum in the background. If you need a creative spark, check out our Pinterest for some inspiration.
Mary Lawyer
Mary Lawyer is the content manager at Sass Magazine with a passion for storytelling and creativity. When she's not crafting engaging content, you can find her lifting weights, getting her hands dirty in the garden, or hunting for hidden gems while thrifting.
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