How to Plan a Business Baby Shower

You’ve probably heard of a baby shower or a bridal shower. But, most people have never heard of a Business Baby Shower, a term that’s here to change how we celebrate and market our businesses.

In our personal lives, we love to celebrate our biggest milestones, right? We have baby showers when we are expecting an addition to our family and are preparing to get married. We celebrate with our closest family and friends, and bring gifts to help them prepare for their next steps. So why don’t we celebrate launching a business?! Launching a business is HUGE! It takes hard work, determination, a few tears and a lot of unknowns. Now that deserves to be celebrated!

A Business Baby Shower is a new, fun way to celebrate the launch or re-branding of a business. It’s a chance for you to celebrate your hard work, build brand awareness, establish relationships, generate excitement and maybe even have your guests gift a stapler to the new office. Although it’s certainly not necessary, companies have been known to create a registry of office and business items for guests to shop and purchase as gifts. Alternatively, you can ask guests to make a donation to your favorite local charity!

Planning a Business Baby Shower

Keep it Small: Plan for an intimate event with your family, friends and business team, and truly celebrate your accomplishments with your loved ones. This can also boost morale and motivation, while demonstrating your appreciation for those who helped you reach this point.

Increase Visibility: By inviting guests — including key influencers and members of the media — you can generate attention and coverage for your business and get the word out about your products or services.

Networking Opportunity: Open your party to the public by networking and building relationships with key stakeholders, such as customers, investors, and suppliers. This can be especially valuable for startups or new businesses looking to establish themselves in their industry or community.

If coordinating events isn’t your thing, you can look into hiring an agency to help. Most Growth Marketing Agencies provide Business Baby Showers as part of their marketing plan because of how valuable it is to clients.

Event Details to Remember

Scheduling: Choose a date and time that works for you and your guests. Consider factors like availability of your key guests, competing events, and seasonality.

Location: Select a venue that reflects the style and tone of your business. Consider factors like size, location, accessibility, and amenities. If your business has an office space, have it there and give your guests an interactive business experience!

Create a Guest List: Determine who you want to invite. Consider inviting key stakeholders such as customers, investors, partners, media representatives, and local officials. It is a great way to incorporate your ribbon cutting as well!

Invites: Send out invitations at least a few weeks in advance of the event. Make sure to include all the relevant information, including the date, time, location, and RSVP instructions. If you are planning to have a registry or donation option, be sure to include the information on your invitations.

Plan the Program: Consider including elements such as a welcome speech, product demonstration, or tour of your facilities. Make sure to keep the program engaging and interesting.

Catering and Refreshments: Depending on the size of the event, you may want to hire a catering service. If you have a smaller guest list, save some money by providing simple finger foods and beverages yourself.

Decor and Ambiance: Choose decorations and music that fit the style and tone of your business. Be sure to maintain your branding colors and business theme throughout.

Follow-Up: After the event, follow up with your guests to thank them for attending and to continue building relationships. Consider sending out a post-event survey to gather feedback and insights too.

A Business Baby Shower is an enjoyable and effective way to kick off your business! Start building relationships and momentum in your industry and community with a super fun event!