Jordana Guimaraes is an entrepreneur and public relations expert with 15+ years of experience working with leading companies like Porsche Design, Nina Ricci and Lanvin, to name a few. In 2018, she Co-Founded Fashinnovation – a multimedia platform that connects entrepreneurship, innovation and technology to ignite change within the fashion industry, under the umbrella of “Fashion Is To Love.”
Born and raised in Rio de Janeiro, Brazil, Jordana grew up exposed to economic inequality. In 2016 she launched The Nylon Project, an awareness campaign that humanizes homelessness. Jordana’s philanthropic spirit then led her to write her first book, It Can Be You, which taps her network of fashion influencers and celebrities to tell stories of struggle and perseverance side by side with similar stories from homeless individuals.
Jordana currently lives in Palm Beach, Florida with her husband and business partner, Marcelo, and their two young daughters. She has an executive education certification from Tuck Business School, Dartmouth College.
What do you think has helped you the most with your success?
I am authentic and always unapologetically me. I believe that has helped me to get to this point. And I believe that my true purpose is to give to others and inspire them, and it seems the universe has always ensured that I keep moving forward in the right direction. Also, of course, although I am very spiritual, nothing comes without lots of hard work and tenacity.
What has been the biggest challenge you have overcome in order to achieve your goals?
It was quite a challenge being a young woman in an industry dominated by older males. There is a time for that masculine energy, and it is necessary, but it wasn’t easy for a young woman to get started.
What are you most proud of?
I am really proud of always having believed in myself, regardless of outside opinions. This goes for everything from business, to my love life, to motherhood, and everything else.
What are three pieces of advice you could give to our readers?
Be true to yourself, be authentic to the outside world and just GO FOR IT!
You inspire us, but what/who are YOU inspired by?
Everyone I meet inspires me. It can be the Uber driver, the co-worker in my office, my family and friends and the random person we engage with on an outing. I believe every human being has a book inside of them and if we take the time to be open to always meeting new people and mindsets, it can only enhance us as individuals.
What is one sassy saying or quote that inspires you? Why?
“To truly achieve success, shut off your mind, take out your heart and place it in your hands.” I heard this from the Founder of Jaipur Rugs Foundation and I just really resonated with the message.
Is there anything else you’d like to share with our readers?
Never give up – life is a rollercoaster, and that is what makes it beautiful. Without the downs, we wouldn’t appreciate the ups.
Instagram Link: https://www.instagram.com/aclbyjojo
Kim is the owner and publisher of Sass Magazine, as well as the owner of Sass Studios, a boutique graphic design studio in Frederick, MD. When not in the office, Kim can be found doing some of her favorite hobbies—reading a book, dancing, traveling, or playing with her rescued pitbull.
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